Marketing Management: an Asian Perspective
Type
Book
Authors
ISBN 10
9810687974
ISBN 13
9789810687977
Category
Unknown
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Publication Year
2013
Publisher
Pages
873
Tags
Description
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better. - from Amzon
Number of Copies
1
